iamusanow

think about it!

one single word or accent

could derail your translation.


knowing the difference makes all the diferencia.


we don't just translate word for word, phrase for phrase, or paragraph for paragraph from english to spanish. we write our translations within the right context, so that they make sense and the communication connects emotionally and rationally with our latino community.


myth 1. people who speak spanish are proficient enough to write in spanish.

people who speak spanish, even perfectly, don’t necessarily write it correctly, professionally and, above all, in a way that makes sense. the spanish language has many spelling and grammar rules, along with numerous words to describe a single concept (spanish is a rich language). in addition, these rules change every year, adapting to the evolving world, so staying up to date is essential to applying them properly and correctly.

myth 2. ai, google, or any translating tool translates correctly and accurately.

these types of tools and software only translate robotically, lacking common sense and in most cases, their translations are far from professional. when read, they are cold and, of course, lack the human touch. using these types of translations may work casually, but not to communicate the benefits of a brand, local business, and much less the government.

myth 3. we latinos are all the same and speak the same spanish language around the country.

we do not speak the same spanish. of course, there is a standard, neutral, and universal spanish language that the royal academy of the spanish language rules. however, words, proverbs, and dialects are spoken according to the region of the country where the latin community is located. for example, in the northeast and southeast, the tendency is more caribbean, and in the rest of the country, the spanish that is spoken in mexico generally predominates due to the deep influence that comes from the novels, series, and films of that country. knowing the meaning of certain words, the context and the latin origin is crucial to generate clear, concise and respectful communication.